Most online customers will directly type in your brand.

60% of Internet users directly navigate to their favorite brands by typing in the URL address or brand name*. These direct navigators are your most highly motivated customers. However, simple typos happen all the time, and they are intercepting your most important customers. Many don't arrive successfully due to these common errors.

The result? A bad online experience—that ultimately hurts your brand.

Brands exhaustively measure the activities of customers on their websites. But what about the customers who never arrive at all?

Here are some common examples of roadblocks that your customers now face and the effect it has on your brand experience:

When customers face a gauntlet like that, it’s no wonder many don’t arrive at your site—and that costs millions.

Direct navigators are your most highly motivated customers. They have strong brand awareness and a desire to visit your brand. But when they are diverted, hijacked or attacked on the way to your site, the customer experience suffers—and you pay the price.

It's a double whammy: search engines hit you with unwarranted CPC charges, and you lose sales when customers are diverted to competitors.

Sendori has solved the direct-navigation problem.

Making the Internet a better experience for consumers was neither cheap nor easy. Sendori spent eight years and $5 million developing the necessary technology, which has been recognized with three U.S. patents.

THE TECHNOLOGY:

Sendori operates a custom public Domain Name Server (DNS) infrastructure. Leveraging Anycast routing methodologies, DNSSEC security and an editorially curated directory, we deliver cutting-edge name server technology. Coupled with seven geo-located data centers in the United States we provide some of the fastest uncached name resolution speeds available.

Sendori was out first and early and with the most backing to solve this problem, and we are now considered the category leader in DNS re-direct solutions.

How does it work?

Sendori software works in tandem with web browsers to dramatically speed access to tens of thousands of the most popular websites. Consumers no longer need to spend time searching on Google, Yahoo or Bing for the correct website address. Simply type a brand, keyword or partial URL directly in the address bar or Omnibox and Sendori delivers the correct website—every time.

Direct-navigation errors, including typo-squats, browser hijacks and malware, create real complications and costs for consumers and the brands they love. That means your brand.
Sendori 360°: Solution for Brands

The Sendori 360° solution dramatically improves your reach on the Internet. You control the brand message. You manage your brand's direct connection on any browser or website. And, Sendori keeps customers—your customers—on the fast track to your site. Now see the full power of Sendori 360°, the complete re-direct solution for brands.

  • Dramatically improve your reach on the Internet.
  • Deliver timely messages and connections directly to customers.
  • Get full Internet coverage via any browser or website.
See the Sendori solution for brands.